Case Study of Apple Essay Example | Topics and Well Written Essays - 500 words

Case Study of Apple - Essay Example ies on the assumption that a company’s approach to competitive advantage emanates from the unique resources that the organization owns and its potentials. An organization then identifies an environment in which its resources and potentials can grant in advantage over other firms and implements the resources and potentials. An understanding of available resources is therefore the first stage in pursuing the model and would include analysis of Apple’s human resources and fixed and current assets. Characteristics of employees such as strengths in creativity and innovation, ability to align self-interest with the organization’s goals, and ability to integrate ideas into a collective innovation would be important. Explorations of capabilities within the organization would then follow and research and development is a significant factor. Evaluation of availability of financial resources for conducting research and implementing research results would be one of the foci of capabilities analysis. Competence of human resource for identification of research needs, planning for proposed research, and implementation of the research is another center of focus for competence analysis. In analyzing its resources and potentials under the Resource-Based Strategy, Apple would consider value, scarcity, cost of duplication, and substitutability of the resources and potentials. The company should ensure that the resources and potentials that it plans to depend upon can empower it outshine its competitors or at least to neutralize the competitors’ effectiveness. The resources and potentials should also be within limited reach of competitors in terms of accessibility and involved cost. Considering these features and ensuring their existence in the market environment creates competitive advantage that facilitates success regardless of stiff level of competition. The strategy offers the organization a basis for organizing a formidable advantage in product quality, product